Social media is how we market our brands in today’s world…
It’s the storefront, the handshake, the first impression. Call it what you want, but it matters. And yet… it’s often the first thing to fall to the bottom of the to-do list. Even for someone like me, who does this for a living!!

I was going to start this blog by bashing AI and claiming I never use it… but that would be a total lie. The truth? AI has been one of the biggest game-changers in tech in years. I used to think Siri was impressive… then ChatGPT & Microsoft Copilot came along and raised the bar by MILES. As a small business owner, I’ve found so many ways to use AI to support my day-to-day—and honestly, it’s amazing. But here’s the thing: AI can’t do everything. And that’s exactly what I want to talk about in today’s blog… (keep reading to find out why.)

At just 21, I took a leap of faith and started SoFlo PR with nothing but passion, a vision, and a drive to connect with others in a meaningful way. In this blog, I open up about the highs and lows of being a young business owner, the lessons I’ve learned, and why leading with heart — not just hustle — is what truly sets you apart. Whether you're starting your own journey or just need a little reminder to believe in yourself, I hope this story gives you the encouragement to keep going.

Public Relations isn’t just about sending out press releases or putting out fires — it’s about building trust, telling your story, and showing up for your audience in an authentic way. At SoFlo PR, we believe good PR is like a great conversation — thoughtful, consistent, and always evolving.

Learn how understanding your audience through email marketing can help you create personalized, engaging content. Discover why working with a PR expert can elevate your digital marketing efforts, from the coast to the world.