What AI Can’t Do…
I was going to start this blog by bashing AI and claiming I never use it… but that would be a total lie. The truth? AI has been one of the biggest game-changers for businesses, students, and honestly in everyday life in general. I used to think Siri was impressive… then ChatGPT & Microsoft Copilot came along and raised the bar by MILES. As a small business owner, I’ve found so many ways to use AI to support my day-to-day and I have to say it’s amazing. But here’s the thing: AI can’t do everything. And that’s exactly what I want to talk about in today’s blog…
(keep reading to find out why.)
AI can help us all in so many ways, there’s no denying that. But let’s be real for a second… it’s not authentic. No matter how many prompts you feed it like “make this sound personable” or “write this like I live in Tennessee” (random example, but you get the point lol), AI just isn’t human. Sure, it does a decent job mimicking tone, pulling inspo, or giving you a rough draft to work off of, but it’s not the real thing. And when it comes to your brand voice, that’s what actually matters.
So if you’re relying on AI for your everyday branding, captions, email marketing, or storytelling, it might be time to reconsider. Because while AI can spit out a sentence in 10 seconds, it can’t connect with your audience. It doesn’t know your backstory, your heart, or the why behind what you do. It won’t ask the right questions or know when to pivot based on intuition, gut feeling, or your audience's vibes.
That’s where SoFlo PR comes in. When you work with us, you’re not just getting words, you’re getting your voice. We craft content that sounds like you, connects like a conversation, and feels intentional because it actually is. You know that feeling when you call a company and get stuck talking to a robot for 10 minutes? It’s the worst, right? We don’t want your social media or email marketing to sound like there’s a robot behind it, because let’s be real, no one wants or likes that. We want your branding to feel personal, authentic, and connected. And that’s exactly what hiring SoFlo PR can do for you!
We believe that every touchpoint of your business: your posts, your newsletters, your messaging, should feel human, authentic, and aligned with your brand identity. That’s the difference between just putting content out there… and creating connection.